The meta description for your page is one of the first things a person sees when they search on Google, so it’s important to get it right! While it doesn’t directly impact SEO and rankings, a well-written, eye-catching meta description can drive organic traffic to your website, boosting your click-through rate. So if you’re wondering how to write a meta description, you’re in the right … [Read more...]
Webinar Recap: How To Prepare Your Digital Agency for a Strategic M&A Exit
Productive recently co-hosted a live webinar with Madison Alley, an M&A and capital advisory firm that exclusively serves digital marketing, advertising, media and commerce agencies. At the webinar, Michael Seidler, Founder and CEO of Madison Alley and Tomislav Car, Founder and CEO of Productive, discussed strategic M&A exits and what a digital agency can expect during an exit process. … [Read more...]
Conversational Commerce: How it Could be the Key to Boost Sales
Conversational commerce, also known as chat business or conversational marketing, represents a way for online marketers to open conversational opportunities to sell their products and services. It doesn’t matter if the customer experience is delivered through a chat app, chatbot, voice assistant, or messaging platform – as long as the customer communication is structured, helpful, and motivates … [Read more...]
Best Branding Ideas for Automotive Industry
Before choosing a product to purchase, customers conduct extensive research online and offline. When it comes to major purchases, this research is extremely thorough, and consumers strive to make the best decision. It is obvious that it is the same when we choose to purchase cars because it may be one of the key decisions we need to make. One should do thorough research before deciding on a … [Read more...]
ChatGPT Won’t Replace Your Marketing Team, But It Can Be a Useful Tool
On November 30, 2022, Chat GPT launched and took over with over one million users in its first week. The site has continued to see a rise in users over the past month, to an extent where the site is so busy that it can not yet fully operate at its demand. Chat GPT is currently working on an update that is expected to release in February 2023 and this solution will allow for more … [Read more...]
5 Ways Twitter Can Boost Your Brand’s Google Search Visibility
You can’t underestimate the power of Twitter as a platform for your business when it comes to marketing. Not only does it help you connect directly with your customers, but it also empowers you to forge long-lasting relationships with your audience while consistently promoting your brand and building awareness around it. Today I’m delving into 5 effective ways of optimising your brand’s … [Read more...]
Digital Marketing Strategies for Restaurants
They say the restaurant business is one of the most difficult industries to break into, let alone thrive in. That’s why you need to know how to push the odds in your favor. The key to any successful business is knowing how to market to your audience. You need to answer important questions like “How will my community know I exist?” and “How can I attract people to my restaurant?” Your answers … [Read more...]
The Complete Guide to Outsourcing eCommerce Marketing
Running an eCommerce business comes with an array of challenges — dealing with recessions, handling order fulfillment, adopting new technologies, providing timely customer service, and managing inventory are just some of them. To allocate more resources for tackling all of the above, eCommerce companies often outsource a key ingredient of their success — marketing. This allows them to execute … [Read more...]
Outstanding Digital Marketing Strategies of Mercedes-Benz
Mercedes-Benz generates a big plan and plays its own original marketing strategy while creating amazing campaigns all around the world. Mercedes-Benz’s marketing strategy had been centered on the safety, luxury, and precision engineering of its cars. But, due to increasing competition in the luxury car industry and changing consumer attitudes, the brand decided to follow a different path to … [Read more...]
5 Tips to Provide Constructive Feedback to Creative Agencies
Providing feedback to creative agencies can be a tricky process, but it is an essential part of any successful and mutually beneficial business relationship. The key is, to be honest, precise, and professional in order to ensure that the agency can provide the best creative output. Here are a few tips on how to navigate the delicate path as a client and provide constructive feedback to … [Read more...]
5 Tips to Provide Contextual Feedback to Creative Agencies
Providing feedback to creative agencies can be a tricky process, but it is an essential part of any successful and mutually beneficial business relationship. The key is, to be honest, precise, and professional in order to ensure that the agency can provide the best creative output. Here are a few tips on how to navigate the delicate path as a client and provide contextual feedback to creative … [Read more...]
Want to Analyze Robust Data For Your Business? Use Our Analytics Template
In today’s fast-paced business environment, it’s essential to have the ability to analyze data effectively, and one way to do this is by using an analytics report template, which can help you organize and present your data clearly and concisely. This article will discuss the benefits of using an analytics dashboard template and show you how to take your business’s data analysis to the next … [Read more...]
What Does Google’s New ‘Helpful Content’ Algorithm Mean for Brands?
In August Google rolled out its ‘helpful content’ algorithm, an update to its search process designed to boost content written for people, while at the same time devaluing content written primarily for SEO. According to an announcement on Twitter the week before the rollout, the update would ‘ensure people see more original, helpful content written by people, for people, rather than content … [Read more...]
Harness the Power of Influencer Marketing for Your Retail Business
In today’s digital world, influencer marketing has become an invaluable tool for retailers. It’s an effective way to reach a large and engaged audience, create brand awareness, and increase sales. But what is influencer marketing and how can it be used to benefit your retail business? In this blog, we’ll explore the ins and outs of influencer marketing for retailers, from identifying the … [Read more...]
Why 2023 Is The Year for Small Agencies to Thrive
Small agencies are bigger than ever. Adweek’s “Agency of the Year” program has now expanded to include Small U.S. agencies, not to mention the number of small agencies that made their “Fastest Growing Agencies 2022,” list – out of 20 agencies, 14 have 50 or fewer employees. While the past three years have been packed with challenges: the pandemic, inflation, the changing world of … [Read more...]
Will ChatGPT Replace Search Engines?
ChatGPT is striking fear into the hearts of professionals across every industry, from education and publishing to healthcare and big tech. Apparently, the bot isn’t only going to steal your job, but also put search engines and an array of other technologies out of work. Of course, few things in the technology industry are as overhyped as anything to do with artificial intelligence. … [Read more...]
How to Optimize Your Online Business in Face of a Looming eCommerce Recession
The COVID-19 pandemic brought eCommerce to the top but now a new recession tightens monetary policy and weakens global economic growth. With FAANG cutting their overhead expenses and staff, smaller businesses also follow the lead and even (in the worst-case scenario) forever close their doors. There is no denying that digital brands have been already affected and would further suffer the … [Read more...]
Inspiring Sports Marketing Strategies and Campaign Examples
Marketing proved to be extremely helpful in sports to connect brands with fans and promote specific sporting events and regular-season games. Effective sports marketing strategies help teams, leagues, associations, and brands reach new audiences and possible sponsors as well as keep the interest of die-hard sports fans alive. A successful sports marketing campaign brings athletes, institutions, … [Read more...]
How Click Fraud Protection Can Help You Improve Your Google Ads ROI
Advertising on Google can be a highly effective way for businesses to connect with their desired audience. However, as the prevalence of click fraud continues to grow, it’s becoming increasingly important for companies to safeguard themselves from fraudulent clicks that can negatively impact their ROI. Click fraud happens when a person or group of people repeatedly clicks on an ad to deplete … [Read more...]
Love Is in the Air: Valentine’s Day Marketing Ideas & Campaigns
Valentine’s Day is a day of love and celebration. Throughout the season, people become more open to spreading love and showing appreciation through giving gifts and cards; sharing quotes, videos, photos; etc. If you engage with your audience by showing that you care and love them, you can turn Valentine’s Day season into an opportunity to boost your brand’s visibility, create a positive image, and … [Read more...]