A customer journey map is a visual representation of the path a visitor takes on your website from first entering the site to exiting, showing all the ways they interact with the website along the way, from the desired target face. Mapping customer journeys can not only give you a good idea of how your visitors use your site, but also show the actions they take to perform certain tasks, … [Read more...]
Top Real Estate Marketing Tools in 2023
As new marketing strategies and real estate marketing tools appear, the way realtors market their properties constantly evolves. So, it is important for everyone working in this profession and aspiring to be successful in marketing to remain relevant. Real estate marketing tools can assist you if you are unsure how to follow current trends or if you require an up-to-date marketing … [Read more...]
How Does YouTube’s New Monetisation Model for Shorts Work?
Late last year, YouTube announced that, as of February 1, the YouTube Shorts fund would be discontinued. Since then, creators have instead been able to monetise their Shorts through the YouTube Partner Program and earn through ads. YouTube believes this will make it easier for creators to make money compared to when they had to compete for only a small monthly bonus. Many clients at my own … [Read more...]
The Benefits of an Agile CMS for eCommerce Stores: A Storyblok Review
In the world of eCommerce, content is king. The success of an online store largely depends on the quality of the content it produces. However, creating and managing content can be a daunting task, especially for the eCommerce businesses that seek to tap into new markets and regularly introduce new product lines. We frequently hear from eCommerce retailers who struggle with their content … [Read more...]
11 Useful Sites to Find a Hashtag For Social Media
The social media platform that has witnessed the rising prosperity of hashtags is Instagram. The social media platform gives you an ability to use a full whopping amount of 30 hashtags each post with which anyone can market their brand on social media appropriately. Using hashtags for social media is essential for increasing your audience and generating better engagement on every … [Read more...]
The Power Of SEO In B2B Marketing: Why You Can’t Afford To Ignore It In 2023
In today’s digital age, businesses cannot afford to ignore the power of SEO in business-to-business (B2B) marketing. Search engine optimisation (SEO) is a strategy to improve a website’s ranking on search engine results pages (SERPs). By increasing the visibility of a website, businesses can attract more traffic, generate more leads, and increase revenue. Read on to discover some tips for … [Read more...]
The Importance of Engagement on Twitter: How to Increase Your Reach
Twitter is one of the most powerful social media platforms for businesses and individuals looking to increase their reach and connect with their audience. However, with millions of tweets being sent every minute, it can be challenging to cut through the noise and get noticed. This is when engagement on Twitter comes into play. You may raise your profile, expand your fan base, and forge closer … [Read more...]
SEO for Fashion eCommerce: 7 Best Fashion SEO Strategies
Fashion SEO is critical for clothing brands aiming to succeed in this highly competitive but rewarding industry. With millions of consumers shopping online for clothing and accessories, clothing brands must fight tooth and nail for attention and high sale rates. According to a study by Statista, the US fashion eCommerce market is projected to reach $100 billion by 2022. That’s a lot of trendy … [Read more...]
Best Digital Agency Showreel Videos in 2023
A showreel is a short video showing someone’s portfolio. It is created to attract and convert potential customers. It is also known as demo reel and sizzle reel. When users visit your website or social media channels, it is very effective to display your showreel to convert them into customers. A showreel is the visual proof of your work with other clients. Especially for digital agencies, … [Read more...]
5 Ways to Improve Your Digital Marketing Skills
Technology has revolutionized the digital marketing space. With every business turning to social media and other digital platforms, you must refine your digital marketing strategies to gain a competitive edge. Both businesses and marketers can benefit from the increased reach and greater online visibility that comes with effective digital marketing. Here are some practical approaches to … [Read more...]
Top Digital Marketing Strategies for Tourism & Travel Agencies
How much do you love to travel and discover new places? Do you ever imagine yourself up there when you search for a place on the internet? Traveling, in our opinion, might be one of the very reasons why people work hard towards the year: to be able to have new memories and experiences while discovering. Seeing new places and learning about other cultures is always a blast! However, as there are … [Read more...]
5 Social Media Strategies & Campaigns to Unleash Your Retail Store’s Full Potential
If you’re looking to improve your retail social media strategy, you’re facing stiff competition as there are millions of businesses, and consumers have endless options to choose from. That’s why you should have a strong retail social media strategy to stand out from the crowd. 23% of social media users follow a brand or business they already do business with, and another 21.5% follow businesses … [Read more...]
10 Sales Hacks You Should Know How to Market a Product Right
Savvy marketers know that success lies in finding the right balance between creative strategies and smart budget management. But even with limited resources, there are ways to execute a successful marketing plan without breaking the bank. Tune in to learn 10 top sales hacks designed for small businesses – from digital content creation to cost-effective contracts – we’ve got you covered! 1. … [Read more...]
How to Build a Solid Foundation to Succeed with SEO
SEO is not something that you can jump straight into. Yes, you might know that you have to create new content regularly or that you have to build backlinks. But, if you do not do the groundwork first, you can end up wasting your time. For example, you can create content that is not relevant to your audience and build backlinks that are low quality. In other words, you will not achieve the desired … [Read more...]
IKEA’s Digital Marketing Strategy: Top Things to Know About the Company’s Success
IKEA is a well-known brand selling its products nearly all around the world, and behind its global success, IKEA’s digital marketing strategy lies. And we believe that companies, not only the ones selling furniture, can learn a lot from IKEA’s offline to online digital transformation. Sweden’s leading manufacturer and retail company has decided to develop their marketing strategy using online … [Read more...]
Top Benefits of Working With a Professional Web Designers
If you are starting a new business, one of the first key requirements will be to create a new website to fit your new brand. Alternatively, you may already own a business, but need to give your website a makeover due to growth or rebranding. You may be initially discouraged from working with a web designer as it costs more than building the website by yourself. However, investing in an agency … [Read more...]
Best Healthcare Advertising Campaigns from Agencies and Brands
Emotional, engaging, attracting: these 3 words are the first things that come to mind when we talk about healthcare advertising campaigns conducted by a hospital, medical center, or healthcare professionals such as doctors and nurses. We’re used to the advertising of products and certain services yet marketing can go beyond all the services that we’re used to. Many hospitals and healthcare … [Read more...]
10-Point Checklist for Successful Local SEO
Local SEO is a tough gig but, when 28% of local searches result in a purchase, it’s worth putting in some hard work. Thankfully, local SEO gets much easier once you’ve got all of the foundations in place and this 10-point checklist will help you do this. Crack all 10 of these key essentials and you’ll be well on your way to enjoying the lofty conversion rates and ROI of a winning local SEO … [Read more...]
Top 5 AI Marketing Companies & AI Marketing Campaigns That Will Inspire You
In today’s digital age, technology has significantly transformed industries across the board, including marketing. With the advent of AI, marketing strategies have become more practical to implement allowing companies to increase their ROI and team members to use their critical and creative skills more. In this blog post, we want to deep dive into the examples of AI marketing and how it … [Read more...]
Digital Marketing For Fashion and Clothing Brands: How To Build A Profitable Business
There are numerous fashion brands out there, but how do you make yourself stand out from the crowd? That is the real challenge. A good solution for this is deploying an effective digital marketing strategy. Digital marketing, if used in the right manner, can increase your sales, improve brand presence and make your brand more profitable. It makes your product available to your target audience. … [Read more...]
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