Every digital agency eventually faces two core struggles: driving consistent customer engagement and ensuring steady revenue growth for yourself and your clients. Fortunately, some tricks can help you quickly achieve all that and more. Email marketing remains one of the most effective ways to connect with customers and build brand loyalty. DMA reports that an average ROI for an email marketing … [Read more...]
AI, Omnichannel and Personalisation: The 3 Digital Marketing Trends for 2023
eCommerce has transformed at lightning speed this decade—and digital marketing isn’t far behind as it races to keep up. Marketers now have to be agile to an unprecedented degree. That means adapting their strategies according to their customers’ everchanging needs. And as we look ahead into 2023, it also means we’ll see marketers continually shifting how they engage and communicate with their … [Read more...]
7 Steps to Develop an Effective PPC Campaign Strategy
If you’re looking to make an impact with your digital marketing campaigns, a pay-per-click (PPC) campaign is often the go-to choice. PPC campaigns offer quick results and targeted reach, allowing you to target specific audiences or even particular keywords. Developing an effective strategy for your PPC campaigns isn’t always easy; a lot goes into creating and managing successful ads. Here are … [Read more...]
What is a Martech Stack?
Marketing departments face increasing challenges in running successful campaigns. To demonstrate return on investment, gain valuable business insights from data, expand their reach, stay within budget, and outperform rivals, they must equip themselves with appropriate tools. Achieving these goals manually is not feasible, so the selection of marketing technology, also known as a MarTech stack, … [Read more...]
How to Empower Your Creative Team: Transform Graphic Designers into Motion Designers with Artboard Studio
In today’s digital landscape, as consumers increasingly spend more and more time online, creating engaging content that speaks to target audiences is becoming more crucial. The popularity of video content on social media platforms like Facebook, Instagram, and TikTok has driven the rise of motion graphics. As a result, visual storytelling and motion graphics have proven to be highly effective … [Read more...]
How Is Facebook Using AI and Reels to Defy Its Decline In Younger Users?
Last summer, Meta was struggling to get users to embrace Reels, the short-form videos directly emulating those of its wildly successful competitor TikTok. But through heavy investment not only in Reels but in AI as well, the social media giant is bouncing back in style, with viewership finally picking up and exploding into life. Last year, Meta was challenged on two fronts: the tightening … [Read more...]
Best No Code App Builders in 2023
Have you ever wondered what no-code app builders are and why they’re becoming increasingly popular lately? The answer is simple! They provide you with faster development time, lower costs, and the ability to create custom applications without coding experience. What is a No-Code App Builder? No-code app builder is a platform or tool designed to allow non-technical users, and … [Read more...]
Is Your Agency Ready for the Future of Work?
“WFH”, “AI”, and “4-day-week” are part of our everyday business language now. Just a few years ago, though, this wasn’t true at all. It’s no secret that the world of work is changing. But businesses looking to adapt to the future of work will need to prepare for more than just language shifts. Workplace operations are governed by evolving societal, economic, and technological trends – all … [Read more...]
Get Discovered: Tips and Tricks for Maximizing Your Presence on Instagram Explore
One of the many features that Instagram offers us is Instagram Explore. We already understand very well that whatever video and content we watch on Instagram, the same will come to us. That’s how the Instagram algorithm works. The same concept applies to Instagram Explore. However, Instagram Explore has some points to consider. For example, you like to follow food bloggers and cooking … [Read more...]
10 Best Free Task Management Software in 2023
Managing tasks is synonymous with managing people. While workspaces have moved from on-site to hybrid models, the need for effective team collaborations has skyrocketed. Here’s when technology fits in. You need software solutions to make communication easy and effective. 47% of project managers state that they’re expected to deliver more value with a limited timeline and … [Read more...]
The Ultimate Guide to Outsourcing SEO Services
Outsourcing SEO services involves outsourcing search engine-related services. Such as off-page optimization (link building, social media, and guest posts) and on-page optimization (metadata, keywords, and blog) to third-party companies, agencies, or individuals. It’s an excellent way to boost your digital marketing strategy. SEO can be complex, challenging, and time-consuming. However, … [Read more...]
6 Key Points About The Digital Marketing Strategy Of BMW
To study BMW marketing strategy, we first need to point out that the web presence is not just for selling products. It is also a ‘vehicle’ to position the brand and satisfies their goals with poise. BMW is considered as one of the leading producers of luxury and state of the art vehicles for many years. According to a noticeable amount of people, the brand is the best car producer worldwide. … [Read more...]
How to Outsource Social Media Marketing for Positive ROI
Reach. Engage. Convert. That’s what social media marketing can do for businesses: small, medium, or large. With the right social media marketing strategies, businesses can reach the target audience and boost engagement. This can help build a positive online presence, thereby accelerating conversions. In fact, a 2021 report states that social media marketing proved effective … [Read more...]
Creating An Inspiring Brand Story: Explained With Examples
Stories are one of the important parts of life that bring us together in all kinds of situations, attract our attention, and most importantly remind us that we are human by making us experience many different emotions. The importance and influence of storytelling have always taken place in our lives and will continue to do so. It is precisely for this reason that storytelling is treated as an art … [Read more...]
What Does TikTok Shop LIVE Mean for Brands?
TikTok Shop LIVE has been a game changer for businesses, many of which have witnessed significant growth since having embraced the live shopping feature. With the right execution, there’s a genuine opportunity to make incredible sales in a relatively short time. Merchants worldwide are recognising this fertile ground for revenue, and have begun the painstaking process of transforming their … [Read more...]
How Companies Are Using AI in Digital Marketing
AI in digital marketing empowers companies by automating many marketing tasks and improving processes. It helps marketers save time on tasks that would be difficult or even impossible to do manually within a reasonable time frame. The global artificial intelligence market is estimated to generate $433 billion in sales from 2020 to 2023. AI marketing is expected to snowball in the coming … [Read more...]
B2B Startup Branding: Get Your Business Buzzing without the Bee-wildering Stress!
Starting a business is no easy feat. It requires time, effort, and dedication. But, that’s only half the battle. Once you’ve got the business up and running, you need to get the word out and make sure people know about your business and what it offers. That’s where branding comes in! As it’s especially important for B2B companies, we’ll discuss B2B startup branding in this blog post, and … [Read more...]
How To Get Conversions From LinkedIn Without Using Lead Gen Forms
Anyone who’s ever tried their hand at LinkedIn marketing or has engaged with an agency for it would have surely come across the age-old tool – LinkedIn Lead Gen Forms. We’re sure you have too! They’re the most popular and widely used ways of LinkedIn lead capturing (and the most convenient one too!) However, the real question is are lead gen forms really as effective as marketers would like you … [Read more...]
Best AI Content Generators for Content Producers in 2023
Is there anyone left who has never tried out any best AI content generators out there? Thanks to the Chat GPT, we are now all aware of the rising trends in AI content generators. If you ended up here, I consider you have already given a go to some random AI text generators and want to know which one could work best for you. I assure you that you are at the right place! Simply put, artificial … [Read more...]
How to Detect AI Content: Can Google Detect It?
Artificial Intelligence has taken the business world by storm with its lightning-fast customer service and cutting-edge marketing tools. But while automation has certainly shown improvements in competitive positioning, there’s one aspect that AI can’t quite replicate: the unique creativity and originality of the human mind. Join us as we explore the fascinating intersection between AI and … [Read more...]