Who doesn’t like juicy on the inside and crispy on the outside delicious fried chicken that is finger lickin’ good? Well, most of us are familiar with the secret recipe of the Colonel and it’s without a doubt one of the most well-known brands around the world. Yes, we’re talking about Kentucky Fried Chicken. With its irresistible fried chicken, KFC is everyone’s favorite and in fact is the … [Read more...]

If you’ve started a cybersecurity company, you don’t need anyone else to tell you that you’ve entered a crowded, competitive space where standing out from the crowd isn’t just a nice-to-have—it’s essential for survival. Where you may get away with more generic marketing approaches in other industries, the security space demands something different—authority, expertise, confidence, and the … [Read more...]

PPC results don’t exist in a vacuum. What looks like strong performance in one industry might be underwhelming in another. That’s why marketing agencies need a clear way to compare their clients’ data against industry norms. Without context, even high-performing metrics are misleading. Running a successful PPC campaign is all about knowing how those clicks measure up.  Are your clients’ … [Read more...]

In just a few years since AI took off, it has evolved from being the shiny new toy in marketing to the backbone of how agencies operate. In fact, according to Forrester’s 2024 report, 91% of U.S. advertising agencies are either using or exploring generative AI.  But implementing AI successfully isn’t as simple as plugging in a tool and expecting magic. You need a clear AI implementation … [Read more...]

Let’s be real, most beauty brands are burning money on ads. They invest in high-end production, beautiful visuals, and influencer collaborations, yet many of their ads fail to convert. Why? Because they’re focused on aesthetics instead of performance. At Evolut, we wanted to uncover what actually works in beauty advertising. So, we analyzed 300 of the longest-running, top-performing … [Read more...]

Advanced technologies are revolutionizing the e-commerce industry, transforming how businesses operate and how customers shop. From artificial intelligence and automation to augmented reality and blockchain, these innovations streamline operations, enhance user experiences, and drive sustainability. They empower businesses to adapt to ever-changing consumer demands while boosting efficiency … [Read more...]

Online and digital content is now everywhere and a huge part of all types of businesses. Managing and keeping track of your digital assets is now more important than ever. Especially as digital assets are expected to generate a revenue of US$46,320.0m by 2025. So let’s take a closer look at what a DAM system is and all the different ways it can impact your business.  Table of … [Read more...]

Demand is rising for influencer marketing services, with brands doubling down on this marketing tactic across all industries.  The impact of influencer marketing has driven social media to overtake paid search as the largest global advertising channel, according to Influencer Marketing Hub, and more than 80% of marketers find it to be an effective strategy. There are no signs that its … [Read more...]

The jewellery industry is more competitive than ever. Consumers have endless choices, and standing out requires more than just a beautiful product, it takes smart marketing, strong storytelling, and a brand that knows its audience inside out. At Scoop International Fashion Show in London, we spoke to top jewellery designers about what’s really working in marketing right now. From high-impact … [Read more...]

Are you looking for external marketing support to boost brand visibility, launch and promote a new product, or break into a new industry? A good marketing agency can help you do all that. And more. It can, for instance, catapult a small local brand into national prominence. By crafting a targeted digital ad campaign to connect with a specific subculture or interest group.  Imagine a … [Read more...]

What makes a business’s success sustainable? Is having a steady capital flow and unique products enough? No. Customers will turn to other brands if their experience on your website or with your campaigns is not smooth and relevant enough.  Your marketing must reflect that you know your customers and want to give them the best possible shopping experience. This is the best way to retain … [Read more...]

TikTok might seem like a platform for dancing or lip-syncing trends, but the truth is, it’s so much more than that.  As widely known, TikTok’s rapid growth has transformed it into a dominant force in social media marketing. So much so that, as of January 2025, the popular platform boasts over 1.5 billion monthly active users worldwide, accounting for approximately 18% of the global … [Read more...]

The automotive industry is a high-speed race for attention.  In a marketing landscape saturated with various ads, brands are constantly pushing the boundaries of creativity to get the hearts of potential buyers. From cinematic masterpieces evoking powerful emotions to groundbreaking social media campaigns igniting conversations, the world of automotive marketing is a dynamic … [Read more...]

Audio advertising is a powerful way to connect with audiences in all types of markets. And it doesn’t just highlight what your business offers—it can bring your brand’s personality to life. Compared to traditional print and digital strategies, audio offers key advantages, like access to attentive listeners. In fact, podcasts—one of the biggest vehicles for audio ads—continue to rise in popularity, … [Read more...]

If you want to rank higher and get more organic traffic to your website, free SERP checker tools are the great ones to help your rankings in the search engines. Let’s look at what a SERP is and why a SERP checker tool is vital for your business. SERP checker tools are essential to get an insight into which websites are ranking at search engine results and Google rankings for the keyword you … [Read more...]

Keeping track of attendance shouldn’t feel like an endless pile of paperwork. Yet, for many businesses, outdated systems make daily tasks harder than they need to be. You’re left scrambling to figure out who’s in, who’s out, and when they’re working, often with software that feels more like a burden than a tool. A worrying report from the Trades Union Congress (TUC) in 2024 found that three … [Read more...]

Marketing content from influencers can be seen almost everywhere. It’s nearly impossible not to scroll through social media or see traditional forms of advertising without the use of individuals who have a mass following. Whether it be sports stars, reality stars, or individuals who have managed to trend and go viral on social media, these people have become marketing opportunities for … [Read more...]

Programmatic marketing refers to the use of automated platforms to buy and sell digital ad space in real-time. Programmatic advertising uses artificial intelligence and data analysis to simplify the advertising process which is different from traditional methods that need extensive negotiations, paperwork, and manual placement. The new technology helps companies target their ads on the right … [Read more...]

There are an estimated 3.5 billion searches on Google each day, making a content gap analysis a crucial process when looking to improve website visibility through organic search engine optimization (SEO) efforts. Search engines are constantly scouring the web to find the most relevant web pages to help users find what they are looking for, and we want to make sure that that is you! Although it … [Read more...]

Every marketing campaign aims to keep customers engaged enough to convert. But how can you make sure you’re providing smooth customer journeys? The answer is through mapping customer journeys using marketing funnel analytics. In this article, we’ll give a deep dive into this technique. We’ll explore how you can use funnel analytics to support your strategy.   What is marketing funnel … [Read more...]