It is difficult to deny that the international gaming sector is undergoing some seriously exciting changes at the moment, encouraged and enabled by a variety of cultural, social, and technological developments. And the UK has been at the forefront of much of that change.  The last half-decade has seen a growth of more than 10% in the gaming industry in the UK. When this is combined with … [Read more...]

As Pride Month – the most colorful time of the year – approaches, shareholders, customers, and the advertising ecosystem eagerly anticipate social media feeds filled with an array of colors. Pride Month, a celebration of love, diversity, and equality, also signifies a profound understanding of a community consisting of millions.  First things first, as a part of the Pride Month marketing … [Read more...]

Since it’s humble beginnings as a leather goods importer in 1921 by Guccio Gucci, the Italian brand went on to conquer the luxury fashion industry thanks to some progressive, or even disruptive marketing strategies. Among countless other fashion houses that claim exclusivity and sophistication, Gucci’s marketing strategy takes all that and goes against the grain to put the brand’s uniqueness … [Read more...]

For an agency, resource planning is one of the key factors in smooth and successful operations. Essentially, good resource management can help you determine whether you have the capacity to deliver current and expected work, whether you need to bring in freelancer support, or even hire new recruits. Recent times have added some further challenges to agency resource forecasting, with an … [Read more...]

When Pride Month is around the corner, brands race to develop the best Pride Month marketing strategies and campaigns. It’s a time when the LGBTQIA+ community and its allies come together to celebrate love, equality, and diversity. However, simply slapping a rainbow flag on your logo is not enough to resonate with the LGBTQIA+ community. To create a successful Pride Month marketing campaign, … [Read more...]

When Pride Month is around the corner, brands race to develop the best Pride Month marketing strategies and campaigns. It’s a time when the LGBTQIA+ community and its allies come together to celebrate love, equality, and diversity. However, simply slapping a rainbow flag on your logo is not enough to resonate with the LGBTQIA+ community. To create a successful Pride Month marketing campaign, … [Read more...]

As the owner of a marketing agency, you are probably too familiar with the constant struggle to find new effective ways to increase revenue. You can experiment with many different strategies – from setting defined goals to expanding into new marketing channels, yet how to be sure that it will work? As frequently the case, trial, and error is your best bet. Today, we’re looking into 9 proven … [Read more...]

Beauty and wellness brands are major players in the e-commerce and direct-to-consumer markets. With so many people stuck at home over the last 18 months, self-care is at an all-time high… bringing with it a great opportunity to grow almost any type of wellness brand. 2023 Beauty & Wellness Trends in E-commerce Here are some of the biggest beauty and wellness trends to watch for as we … [Read more...]

Since the birth of Mickey Mouse in 1928, the Walt Disney Company has become one of the biggest companies in the world. The mission of the company is to be one of the leading producers of entertainment, information, and inspiration for people all around the world through innovative technologies and the power of storytelling by creative minds.  The corporation of Walt Disney owns massive … [Read more...]

Welcome to the exciting convergence of data science, artificial intelligence, and digital marketing strategies that is changing the future of advertising. We see an influx of technological developments in this digital age, from new ad formats and white labeling to augmented reality (AR) commercials and connected TV (CTV) ads. Programmatic advertising and the increase of first-party data have … [Read more...]

Travelers watch videos before visiting a new place more than ever, increasing the importance of video marketing strategies for travel brands.  According to Think with Google, views of travel-related videos increased 41% in August and September 2018 compared to 2017.  In all industries, we know that video is one of the most demanded content types, which makes YouTube the second biggest … [Read more...]

AI, also known as artificial intelligence, has transformed the way businesses operate, including the way content is created for websites. AI-generated content can be spotted more and more often on the web, and can be a valuable tool for website owners who are looking for a cost-effective way of creating high-quality content. There are, however, certain concerns about AI-generated content. … [Read more...]

We already know that the era we live in pushes us to display our businesses in the best way possible in the digital world and the same thing goes for real estate companies. The real estate industry is highly competitive, thus, having a professional and effective website is crucial for success. A website that is user-friendly and visually appealing, and optimized for search engines can help real … [Read more...]

Renowned all over the world, Pepsi is definitely a necessary component of people’s gatherings and meals! But have you ever wondered how this company came to be, given its evident success? Beginning as a small operation in North Carolina in 1893, Pepsi has grown into a global phenomenon, with distribution in over 200 countries. As one of the largest food and beverage companies in the world, PepsiCo … [Read more...]

Zara owes much of its success to its clever marketing strategy. When you take a closer look at what’s driving this success, the 4Cs of marketing immediately stand out as a key concept that deserves attention. The 4Cs concept was introduced by Bob Lauterborn in 1990 as an updated version of the 4Ps. Unlike the traditional 4Ps, which focused on product, price, promotion, and place, Lauterborn’s … [Read more...]

Digital marketing is a growing sector of the marketing industry. According to one report, the US market is already worth $531 billion. All forecasts predict considerable growth in the coming years. With the expected growth and many niches, it can be a profitable business. With that said, there is a lot of competition. It can also be difficult for some firms to reach their full … [Read more...]

Most people love hotel experiences where they don’t think about what to cook in the evening, don’t bother with cleaning, and get service while resting. Some people choose a warmer destination while winter holiday lovers search for the best ski routes, and their top priority is the hotels they will stay in. On the other hand, companies may spend hours in search engines to find the most suitable … [Read more...]

Are you looking for a way to generate more emailing leads for your business? Email marketing can be an effective way to get more leads that can eventually turn into customers.  In our short guide, you will learn how to use email marketing to generate more leads for your business. You will learn how to create effective lead emails that capture your potential customer’s attention and use … [Read more...]

When launching or revamping your marketing agency’s website, choosing the right WordPress marketing agency theme is of utmost importance, as it will: Make you appear professional and credible by improving the appearance of your website Enhance the user experience to deliver a better browsing and reading experience which, in turn, can drive more interest in your services and may lead to a … [Read more...]

For many eCommerce businesses knowing the most suitable eCommerce platforms to use that align and help meet your business objectives can be confusing, especially when you search for one in particular and five ads for other platforms that look like they do the exact same thing come up on your search results first. If you have a team of people that can support eCommerce, finding the right … [Read more...]