Augmented reality (AR) and virtual reality (VR) are two dynamic technologies that have gathered the attention of marketers in the rapidly changing field of digital marketing, redefining the way brands communicate with their audiences. By enabling a fluid dance between the digital and the physical, these technologies are doing more than just changing the rules of the game. Come along on a journey … [Read more...]

Marketing agencies juggle many daily challenges, from seeking new clients and staying ahead of industry trends to delivering top-notch results that meet increasing customer expectations. To compound matters, they often grapple with staffing limitations and needing more expertise for diverse projects. In this article, we’ll explore the potential of partnering with a SaaS company to alleviate these … [Read more...]

Digital banking: outright boring or fun? Well, the bank marketing strategies that make banking interesting are pioneers in digital banking. If you’re in a similar sector, your aim is also likely to be the flagbearer in some way. Doing so, however, requires you to create strategies that inspire people to take action. Consumers have switched to digital banking because it offers good returns … [Read more...]

Home truth: Tech companies, face high stakes in a competitive market where grabbing customer attention is tricky, and earning brand loyalty is no walk in the park. To stand out and connect with tech-savvy consumers, companies have to explore & execute advanced marketing strategies that go above and beyond the usual. Statistics paint a clear picture: 70% of tech buyers consume content during … [Read more...]

In today’s world, where we can’t imagine life without smartphones, the sheer number of mobile apps out there is pretty mind-blowing. With over 1.7 million apps in the Apple App Store¹, the challenge for app developers and marketers isn’t just creation but differentiation. This has produced a dynamic and often tumultuous landscape of app marketing. The key to success in this saturated market lies … [Read more...]

We all know that marketing can sometimes be challenging, but some brands make it seem effortless. Nespresso is one of those brands! At our digital marketing agency, Bold x Collective, we absolutely love starting our days with a delicious Nespresso. Not only do we love their coffee, but as expert marketers in this industry, we applaud their marketing strategy. In this blog, our expert team will … [Read more...]

For any business owner, the primary concern is to make sure that their business makes money. Just like every other industry, competition is fierce in the world of digital marketing. That only means you’ll need to have competitive prices so that customers are attracted to your agency. But you still need to make a profit in order to keep your digital marketing agency up and … [Read more...]

Have you ever stopped to think about, but literally, what really propels the best digital marketing agencies into the spotlight? Not solely their creativity or sizable budgets set them apart. At the core of the most successful and prominent digital marketing agencies’ success lies meticulously crafted workflow processes.  A well-designed workflow is like a roadmap to triumph. It guides … [Read more...]

Currently, video content is one of the most popular content formats on the Internet. According to research, short videos are becoming more popular and effective for attracting the attention of the audience. Short videos lasting from 15 to 90 seconds have a number of advantages over longer videos. After all, audience engagement is decreasing by the second. Based on numerous observations of … [Read more...]

With the New Year upon us, it’s that time of year when you’re putting the final touches on your marketing strategies for the year ahead.  But have you got your broader business growth plan sorted for 2024? Your marketing strategies are super-important, especially at this time of year. But if you want to grow your business and sustain that growth, you need to think about your long-term … [Read more...]

Choosing a niche is a critical step to take for digital agencies as there can’t be enduring growth rates without devotion to a specific industry. To ensure you’re taking firm steps forward you need to identify your marketing agency niche. In 2024, clients will be looking for specialized services to always be sure that they’re working with devoted professionals. But which niche will be your key … [Read more...]

Content creation is king. Whether it’s blog posts, marketing campaigns, or social media updates, businesses and individuals are in a constant race to produce fresh and engaging content. This is where the incredible capabilities of Artificial Intelligence (AI) come into play. AI, specifically Generative AI, is revolutionizing content creation, making it smarter, faster, and more creative. In … [Read more...]

During 2022, Productive developed a questionnaire with one goal in mind – to better understand agency mergers and acquisition trends. Whether you’re trying to sell your agency or are just curious about the value you’ve created, understanding factors that impact your agency’s value is a crucial part of steady growth. From January to June 2023, Productive managed to gather responses from 796 … [Read more...]

With today’s technological advancements, businesses have access to many information holders, such as data for marketing segmentation. By analyzing segmented data where customers are divided into smaller groups, businesses can create more effective marketing campaigns and increase their sales.  What is Data Segmentation? Every brand’s customer is different, and even though they are all … [Read more...]

Welcome to the dynamic world of YouTube marketing, where videos are not just clips but powerful tools to connect and engage.  Since its inception in 2005, YouTube has evolved from a simple video-sharing platform to a cornerstone of digital marketing. Why? Because video content has the unique power to capture hearts and minds, making it a must-have in your marketing arsenal. In this … [Read more...]

The entertainment industry is constantly evolving, and any entertainer’s public image can significantly affect their career hence making it a crucial tool in their success. Personal branding is truly powerful; it goes beyond just talent and fame, as it involves carefully crafting a public persona that has a real community built around it. In this blog, our expert brand strategy team at Bold x … [Read more...]

Revolut, the new-age fintech solution, is undoubtedly rewriting the marketing playbook for finance institutions and serves everyone from age 7 to 70 (literally!) Its success is rooted in transforming how people handle their money daily. But what’s the secret behind this remarkable hit? Actually, the company’s rise is not merely a stroke of luck; the answer lies in Revolut’s groundbreaking … [Read more...]

Discover the unparalleled benefits of hiring a digital marketing agency in this comprehensive guide, where we dive into expert insights and strategies that can elevate your business in the competitive digital landscape. In an era where digital presence is synonymous with market presence, businesses are increasingly turning towards digital marketing agencies to steer their online … [Read more...]

As a digital agency, there’s one section you should absolutely have on your agency’s webpage. And that is the “Meet the Team” page.  The Meet the Team page is one of the essential parts of your agency website because it shows that there is a team behind the work you do and what position the employees work in, and it helps the people visiting your website figure out who to get in touch … [Read more...]

Being a tech giant is one thing but remaining one is a whole other story. No doubt Intel owes an admirable portion of its success – well apart from their technical expertise of course – to its top-notch marketing strategies and game changer campaigns. This multinational technology company managed to maintain its leading position in the industry, establishing their brand as a trusted, well-built, … [Read more...]