Managing multiple WordPress sites for clients is no small feat for agencies. With each site comes a slew of recurring tasks  — like keeping plugins and themes up-to-date, backing up data, monitoring performance, and troubleshooting security issues. These tasks quickly pile up into a full-time job. And that constant balancing act between maintenance and new work leaves agencies stretched … [Read more...]

Creating a report that clients value isn’t just about delivering numbers or data; it’s about telling a story that aligns with their goals, enhances customer experience, and demonstrates how you can help them succeed.  By creating and delivering reports tailored to each client’s needs, you show that your top priorities are their success and the effectiveness of their marketing efforts. This … [Read more...]

Driving traffic to your website is just the first step—but it doesn’t mean much if those visitors don’t take action. The real challenge is turning those clicks into customers, leads, or subscribers. That’s where conversion rate optimization (CRO) comes in. Why spend so much on getting people to your site if they leave without doing anything? CRO marketing is all about fixing that—improving how … [Read more...]

Boosting an e-commerce business requires extra attention to every tiny detail. From product descriptions, videos, and reviews to rocketing the website’s speed and ensuring it’s optimized with the right SEO keywords, every aspect of your e-commerce store’s SEO needs careful attention. Working with experts who understand the unique challenges of e-commerce SEO can make all the difference. Here’s … [Read more...]

The best marketing agencies to work for create places where both personal and professional growth is on the menu. They genuinely value openness and listen to their employees. At these agencies, there’s a real focus on continuous progress and fostering a welcoming, creative atmosphere. The energy is contagious, so you should be sure that you are applying the right ones with the most suitable … [Read more...]

How important is website speed in SEO? How does it affect the user experience? It matters a lot. Website speed is one of the metrics used by search engines for ranking websites. It also directly affects the user experience, as slow websites are difficult to use. Learn the fine details on how website speed affects SEO and user experience here. Furthermore, learn how you can improve it to rank … [Read more...]

One of the indicators by which you can check the effectiveness of the website’s SEO is the position in the search results. If the chosen strategy is effective, you will see the website in the top 5 positions on the organic search results. Conversely, if the site does not increase its position, this is a signal to check whether you have the right SEO strategy. It is also important to realize … [Read more...]

The role of AI for web design has evolved significantly, transforming how websites are built and enhancing their functionality. No longer limited to basic automation, AI is now deeply integrated into the web design process, offering designers a powerful tool to create more dynamic, responsive, and personalized websites. In this article, we’ll dive into how AI is practically changing web design … [Read more...]

IT infrastructure is the backbone of nearly every business. From supporting internal operations to managing customer interactions, technology plays a central role in ensuring companies remain competitive and efficient. As the digital landscape evolves, businesses are under growing pressure to ensure their systems are modern, secure, and adaptable. Reaching this level of IT excellence requires … [Read more...]

Do you ever find yourself scrolling through social media and suddenly seeing something that takes you right back to your childhood? That’s not just a coincidence—it’s a powerful marketing strategy known as nostalgia marketing.  We can’t blame you; nostalgia marketing has proven highly effective. It fosters social connectedness and decreases the desire to hold onto cash​.  In this … [Read more...]

To design efficient and memorable logos in 2024, you need a blend of creativity and strategic thinking. As the trends and technologies in graphic design continue to evolve, understanding them is essential to staying ahead of the curve and delivering modern solutions created customary or by logo makers. This guide will walk you through the key steps and best practices for crafting a modern, … [Read more...]

To maintain profitability in a dynamic and competitive market, agencies must continually adapt. By analyzing client behavior, crafting tailored strategies, strengthening client relationships, and optimizing operations, you can elevate your agency’s efficiency and profitability to new heights. BugHerd, a leading global provider of website feedback and bug tracking software, hosted a webinar with … [Read more...]

Predictability, profit margins, and tech tools – these are important success foundations that agencies need to have in place in order to operate successfully. Now more than ever, ensuring that these pillars are set up properly is crucial as the agency landscape becomes increasingly competitive with more players vying for business and the proliferation of AI. BugHerd, a leading global provider … [Read more...]

Most e-commerce businesses know they should use video, but few understand its full potential in the online retail space. Video’s influence extends far beyond product showcases. It changes how e-commerce brands communicate, sell, and even support customers. This article examines 5 ways video positively affects an e-commerce business that many overlook, and why video has become such an … [Read more...]

Attracting and converting high-value customers can be a game-changer for digital agencies offering branding services. These premium clients bring larger budgets, long-term partnerships, and the potential for significant growth.  However, attracting and landing these clients requires a strategic strategy beyond generic marketing tactics; it focuses on building trust, showcasing expertise, … [Read more...]

The E-commerce industry has evolved dramatically over the years. It’s no longer the decade-old online e-tailer space where you simply add products and sell.  Today, it has become an ever-changing ecosystem dominated by personalization, optimization, AI, and upcoming E-commerce trends–shaping the future of online shopping.  Fortunately, digital agencies exist to help you not only … [Read more...]

On March 6th, 2024, Google launched Google Consent Mode for all advertisers reaching users from EU, EEA, and the UK. On July 31st, 2024, Google Consent Mode started applying to ads reaching users in Switzerland. Now, two quarters after Google Consent Mode came into force, it seems that a lot of PPC Marketers and companies are still not ready for it. This article dives into the importance of … [Read more...]

While values and principles seem old-fashioned to some, they remain essential for creative agencies.  Having clearly defined values and principles is even more critical for startups or those building a new agency. When you’re just starting, your brand identity might not be as established, so your values can act as a foundation that sets you apart and gives direction. In this blog, we … [Read more...]

The holiday decorations were barely packed away when Valentine’s hearts started popping up on social media. Before you know it, it’s back-to-school season, then Halloween, then Christmas, and then the cycle begins anew. That’s the magic of seasonal marketing at play. This dynamic approach to promotion allows businesses to ride the waves of consumer behavior throughout the year, turning … [Read more...]

Expanding your digital marketing agency to attract international clients? That’s where the real growth opportunities lie. Not only can it boost your revenue, but it also lets you diversify your portfolio and tap into exciting new markets. But let’s face it—landing international clients for digital marketing from regions like Europe, Canada, or Australia isn’t always easy. No need to worry, … [Read more...]