Despite all the buzz around AI and AR so far in 2024, a strong case can be made that the most hyped and popular consumer tech product of 2024 so far is a vintage-style classic camera. I'm talking specifically about the Fujifilm X100 VI, a compact fixed-lens camera that is, according to reputable media outlets that cover cameras, "the most pre-ordered camera ever." Initial stock sold out within minutes, and even now, two months after launch, it's still virtually impossible to find one at retail price (so you can get one if you're willing to pay scalpers above market value).
Source: xda-developers.com