Currently, video content is one of the most popular content formats on the Internet. According to research, short videos are becoming more popular and effective for attracting the attention of the audience.
Short videos lasting from 15 to 90 seconds have a number of advantages over longer videos.
After all, audience engagement is decreasing by the second. Based on numerous observations of our marketing agency on audience engagement while watching video content, we came to the conclusion that the largest percentage of views falls on the first 15 seconds, and it is important to focus on these seconds of content that draws attention, and contains triggering information and usefulness.
According to The HubSpot Blog’s 2023 Video Marketing Report, we see videos of what length marketers prefer.
As we can see, more than 80% of marketers use videos lasting from 10 to 60 seconds. We act the same way because this is the optimal size of content in which you can put detailed information about a product or service. But let’s take a closer look at how strong short videos are.
Why Short Videos?
Firstly, they are more suitable for use in social networks, where the audience tends to consume content quickly and easily. Short videos can be viewed quickly, which is especially important for users who have limited time or are on the move.
In addition, short videos are easier to remember. Studies show that people are more likely to remember information presented in the form of a short video than in the form of text or images. Short videos can be more effective in attracting the attention of the audience and keeping their attention.
In the first few seconds, when people view a video in their feed or on a platform that has a large flow of information, your video should stand out. How can this be done?
1. Bright and attractive image
Use bright colors, interesting fonts and high-quality images to attract the attention of viewers even before they start watching the video. Visual appeal is a key factor in attracting an audience.
2. An exciting story
Tell a story that will evoke strong emotions in the audience. People love stories, they allow us to better understand and perceive information. Try to create an emotional connection with your audience by using a story that will evoke sympathy, inspiration or laughter.
3. Brevity and clarity
Your video should be short but informative. Avoid unnecessary information or lengthy explanations. Focus on the main idea and convey it as clearly and concisely as possible. Use a language that is accessible and understandable to your target audience.
4. Call to Action
Finally, don’t forget to include a call to action in your video. What do you want your audience to do after watching the video? Ask them to share the video with friends, leave a comment, follow a link or perform some other action. Articulate your call to action clearly and make sure it is visible and understandable.
Use Short Videos for the Following Marketing Purposes
First, product or service reviews. Crafting concise video reviews can effectively draw audience attention and demonstrate how your brand addresses their needs. These brief video reviews, more engaging and informative than lengthier counterparts, can effectively persuade viewers to consider buying your product or service.
Secondly, interviews with experts. Creating short video interviews with experts in your industry can help establish your company as an expert in its field. Short video interviews can be interesting for the audience and help convince them of the quality of your company and the services you offer.
In addition, clips from events can be useful to attract the attention of the audience and show your company in action. Creating short video clips from the events you attend can help attract the attention of the audience and show your company in action.
Animated videos can be useful for visualizing complex information and making it more accessible to the audience. Creating short animated videos can help visualize complex information and make it more understandable and memorable for the audience.
Finally, quizzes and surveys in the form of short videos can help engage the audience and create a deeper connection with it. Creating short video quizzes or surveys can help the audience actively interact with your content and create a deeper connection with your company.
To sum up, the shift towards short video content marks a significant turn in digital marketing strategies, catering to the quick-paced consumption patterns of today’s online audiences. These succinct videos prove effective in holding viewer interest in an overloaded information environment. The article highlights key strategies for creating impactful short videos and illustrates their versatile application in marketing scenarios.
From showcasing products and services to offering engaging animated explanations, short videos are a potent tool for brands aiming to connect more deeply with their audience and strengthen their digital footprint.
If you want to use content marketing effectively for your business, then try working with WGG Agency.