You are going to be aware that selling to other businesses can be complicated. Compared to selling to consumers, a lead can be challenging to get, and it takes a lot of hard work to turn that business into a customer. Have you reached a bump in the road with your company and are struggling with your sales funnel? When you are in this position, it can be difficult to know what you need to … [Read more...]

Along with human evolution, how businesses market their products and services to their target audiences also evolves. While it is true that the addition of ‘digital’ in marketing enables companies to have a wider reach, the competition to stand out becomes fiercer. Many businesses today incorporate search engine optimisation (SEO) into their content to increase their chances of brand exposure, … [Read more...]

Artificial intelligence is most definitely revolutionizing the way we do business. It has been used to improve productivity and speed up processes in many industries, and now agencies are using AI to make their processes even more efficient. AI can be used to automate tedious tasks, analyze and interpret large amounts of data, and help agencies make faster, more informed decisions. AI can also … [Read more...]

Patients’ perception of healthcare and medical organizations is strongly influenced by the design of their websites. A well-designed website can not only inform and educate people about the services provided but also create a sense of trust and credibility.  From the layout and navigation to the imagery and typography, every element of a healthcare website design should be carefully … [Read more...]

Prepare to be wowed by one of the most innovative and trailblazing car companies in the world – Tesla. With its game-changing electric vehicles and futuristic technology, it’s no surprise that Tesla has become a household name. Its sleek designs, advanced self-driving features, and impressive acceleration have captured the attention of car enthusiasts and tech geeks alike.  In this blog … [Read more...]

A flawlessly executed project is a bit like a unicorn; in reality, project management mistakes are easy to make and difficult to avoid entirely.  The majority of projects encounter some bumps in the road, and most of the time, this won’t be too disastrous. But when you’re managing client projects in an agency, even small mistakes can end up costing money and causing embarrassment – … [Read more...]

No one has to tell you how important profit margin is for your business because, duh, you already know that. So rather than pointing out the importance of profit margins for your business, we’d like to provide an overview of digital marketing agency profit margin, discuss the various factors that influence it, and offer strategies to increase your agency’s profitability.  As a digital … [Read more...]

If you want to build brand awareness and drive leads for your B2B business, SEO (search engine optimisation) is essential. Interestingly, 27% of the B2B buying cycle is now spent conducting online research. That means B2B buyers are doing their own research before they even speak to your business. When they come to speak to you, they know their problem and how you can solve it, as well as how … [Read more...]

Do you want to make your Shopify store a success this year? Perhaps it has been a part-time job before, but now you want to ensure you have a future with your store. In other words, you can quit your job and make it a full-time career. While this can seem like a pipe dream at first, for many people that work hard, this can become a reality. If you have products you are passionate about and know … [Read more...]

On February 14th Productive co-hosted a live webinar with Cactus, a corporate M&A advisory and growth consultancy for agencies. Mark Sainthill, Managing Partner at Cactus, spoke with Marija K. Vlasic, Content Specialist at Productive about the key factors that drive the valuation of your agency.  Recently there has been a great interest in agency valuation topics in the digital … [Read more...]

Many professionals point to the premeditated death of email marketing due to the growth of social media and their consequent investment by companies. However, those who share the opinion that email marketing is no longer effective forget this strategy does not work if the content of the email does not meet the interests of the recipients. It is sometimes difficult to get information about the … [Read more...]

TikTok is a global social media platform.TikTok provides a platform for users to showcase their creativity and monetize their content through various means. TikTok has made things easier.  Imagine that you can advertise and sell your products, gain followers, increase your brand awareness, and cooperate with other brands on one platform.  This blog will tell you about two marketing … [Read more...]

Marketing automation offers incredible opportunities for digital agencies and their clients. With the right marketing automation software, your digital agency can easily boost your clients’ revenue, streamline processes, and automate repetitive tasks. Marketing automation can become your most reliable ally and your clients’ favorite solution. But first, you need to know how marketing and … [Read more...]

To some commentators’ surprise, in recent times Meta has been seriously helpful to brands struggling with data loss. Their motives might not be so much out of the goodness of their hearts as out of a race with a major competitor—but either way, brands are benefitting. What is the Signal Resiliency Guide? In 2021 Apple released a guide to app-tracking transparency (ATT), which enables iOS … [Read more...]

The meta description for your page is one of the first things a person sees when they search on Google, so it’s important to get it right! While it doesn’t directly impact SEO and rankings, a well-written, eye-catching meta description can drive organic traffic to your website, boosting your click-through rate. So if you’re wondering how to write a meta description, you’re in the right … [Read more...]

Productive recently co-hosted a live webinar with Madison Alley, an M&A and capital advisory firm that exclusively serves digital marketing, advertising, media and commerce agencies. At the webinar, Michael Seidler, Founder and CEO of Madison Alley and Tomislav Car, Founder and CEO of Productive, discussed strategic M&A exits and what a digital agency can expect during an exit process. … [Read more...]

Conversational commerce, also known as chat business or conversational marketing, represents a way for online marketers to open conversational opportunities to sell their products and services. It doesn’t matter if the customer experience is delivered through a chat app, chatbot, voice assistant, or messaging platform – as long as the customer communication is structured, helpful, and motivates … [Read more...]

Before choosing a product to purchase, customers conduct extensive research online and offline. When it comes to major purchases, this research is extremely thorough, and consumers strive to make the best decision. It is obvious that it is the same when we choose to purchase cars because it may be one of the key decisions we need to make. One should do thorough research before deciding on a … [Read more...]

On November 30, 2022, Chat GPT launched and took over with over one million users in its first week.  The site has continued to see a rise in users over the past month, to an extent where the site is so busy that it can not yet fully operate at its demand. Chat GPT is currently working on an update that is expected to release in February 2023 and this solution will allow for more … [Read more...]

You can’t underestimate the power of Twitter as a platform for your business when it comes to marketing. Not only does it help you connect directly with your customers, but it also empowers you to forge long-lasting relationships with your audience while consistently promoting your brand and building awareness around it. Today I’m delving into 5 effective ways of optimising your brand’s … [Read more...]